Marketing technology is the hot topic of the day but is only one part of the equation for elevating your marketing game. The pressure to deliver (Read More)
Author: Pam Watkins
The European Union (EU) is enacting the General Data Protection Regulation (GDPR) on May 25, 2018. If your business markets to the EU, hopefully you’re well down the path of
(Read More)Not once, not twice but three times. I have heard it, read it and said it a thousand times, content is king.
While business results are the single most important measure of our success, we do admit that we get excited about awards around here. It is always nice to be recognized,
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Like so many people, I am greeted each day by hundreds
Making a perfect match of agency and client is a little bit of Match.com, The Bachelor and the old-fashioned happenstance meeting. That is to say it’s one part science and
(Read More)The challenge for all marketers, B2C and B2B alike, is to stay with the audience as marketing accountability keeps the pressure on to find new and better ways to reach
(Read More)I am a big fan of HGTV and all of its home improvement shows. It is pretty amazing what can be accomplished in an hour. You can take a run
(Read More)The demand for high-quality leads continues to be a priority for many marketers. Based on a Corporate Executive Board (CEB) study, 57 percent of research is done online before
(Read More)Native advertising is one of those industry terms that is much discussed and has many meanings to many marketers. A detailed list of types and examples of native
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