Todd's primary responsibility is to continually elevate the creative product of the agency. In the current media environment, that not only includes developing "the big idea" but also exploring unconventional, new opportunities to engage our clients' audiences experientially and digitally.
Todd joined MCC in 2000 and has since worked to ensure that the creative department manifests the agency's strong strategic insights into thoughtful, unexpected communications. At MCC, Todd's client experience includes, among others, Market Street supermarkets, Texas Instruments, Samsung, Fujitsu, Raytheon, Alienware, Big Thought and Professional Bank.
Specializing in brand strategies, concept development and copywriting, Todd previously worked on a range of B2B and B2C accounts, including Armstrong Floors, ASKO appliances, Motel 6 and Bally Total Fitness. His work has appeared in national television and international print campaigns, and he has won multiple ADDY, Creativity, MarCom, Davey, Stevie and Telly Awards. However, his favorite award is the Nobel.
He holds a bachelor's degree in advertising and public relations from the University of Arkansas. Todd enjoys adventure travel, hiking, kayaking and mountain biking.
When people think of marketing communications, they typically imagine public-facing advertising like TV spots or internet ads. Some might think of public relations. But most overlook an equally valuable form