Yazmina is a senior digital campaign analyst at MCC. With global experience behind her, she handles both global and local clients for Texas Instruments. She has conducted tutorials for the subject ‘Modern Business in Comparative Perspective’ for the University of London in the past. Having taught this subject, she learned to appreciate the different ways to work with global clients. Yaz received a master's degree in management from Southern Methodist University, where she developed a keen interest in digital marketing and consumer behavior. On a personal level, she is intrigued by the treasures hidden in languages, expressions and cultures – and discovering them is her guilty pleasure.

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