After months of careful evaluation, re-evaluation, and about six dozen emails, you finally have it: the perfect logo. It’s everything you wanted for your brand: beautiful colors,
(Read More)Category: Branding
‘Tis the season for some marketers to break through the summer slump. In the month of June we saw at least four brands try to become top of mind with
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What does “content” mean to you? Words? Pictures? Maybe videos? A lot of content creators think that way, so they silo their online communications into these types,
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Hi, my name is Molly, and I love podcasts. *cue response from Podcast Lovers Anonymous, “Hi Molly.”* Most nights, I fall asleep listening to the smooth tones of Bill Kurtis,
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When people think of marketing communications, they typically imagine public-facing advertising like TV spots or internet ads. Some might think of public relations. But most overlook an equally valuable form
(Read More)As marketers, we’re often asked for our perspective on sub-branding for our clients. It’s a pretty straightforward request, but the answer can be complex based on
(Read More)When someone thinks of your company, your brand and logo are usually top of mind – at least if you’ve done your marketing right. These thoughts take up some of
(Read More)In 2013, Triumph Bancorp finalized its acquisition of THE National Bank, a retail bank with 18 locations in Iowa, Illinois and Wisconsin. The company’s ability to engage with employees around
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Business owners like Andrew Defrancesco often hear
Change has been the only constant for