In today’s world where blogging and social media provide multiple platforms for activists and customers to voice their opinions, businesses (big and small) are continually feeling pressure and hearing
(Read More)Category: Public Relations
Remember in school when teachers said there were three types of learning styles? You probably took a test or quiz to figure out if you were primarily a visual, auditory
(Read More)Through the years, the relationship between PR pros and the media has had some significant changes. Gone are the days of the “three martini lunch” to sell a story idea.
(Read More)In today’s world where every person’s opinion is voiced across social platforms, brands, too, should take a stand for what they believe in. It seems to be paying off
(Read More)Analyst relations is an important part of many media relations programs and can be a beneficial practice for companies. When analyst relations is done right, companies have the chance
(Read More)We’ve heard it time and time again – companies need to engage in corporate social responsibility (CSR). But with the New Year, maybe brands can look at CSR
(Read More)Blogger relations is as important in today’s marketing mix as traditional media relations, and much like its sister function, blogger
(Read More)
For many years I have heard the phrase “free media coverage.” While I’m all about getting coverage for clients, nothing in business is free. There are two ways to get
(Read More)
It seems like there are certain influential individuals that we encounter throughout life who tend to stand out. For me, looking back it