Experts Discover New Human Organ, Key to Better Marketing

When it comes to how human’s make decisions, modern science has it all wrong. Textbooks will have you believe that decision-making happens in a small part of the brain known as the lateral habenula, which they claim performs a cost-benefit analysis on all of life’s everyday events. In fact, we at M/C/C have learned that decisions are made in an entirely different part of the human anatomy. This organ is called the breart.

The breart is one-half heart and one-half brain, fused together as one. At M/C/C, our specialists in human decision-making identified the breart a few years ago in a study to determine the best way to market our clients’ products to their customers. Essentially, what we’ve learned is that the breart is best affected by a combination of rational, thoughtful information and entertaining, compelling stories. Since discovering this organ and its role in consumer behavior, we’ve influenced the brearts of our audiences like never before, using informative content to stimulate the brain and creative stories to move the heart.

Because the physiological workings of the breart can be dry and complex and entirely fictional to some people, we’ve produced a simple video to help introduce this new scientific principle. We’re confident that, once you open your mind to the breart, you’ll discover entirely new ways to influence your customers, too.

[su_youtube url=”https://www.youtube.com/watch?v=Jw8JdyZhCyc”]

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Todd's primary responsibility is to continually elevate the creative product of the agency. In the current media environment, that not only includes developing "the big idea" but also exploring unconventional, new opportunities to engage our clients' audiences experientially and digitally. Todd joined MCC in 2000 and has since worked to ensure that the creative department manifests the agency's strong strategic insights into thoughtful, unexpected communications. At MCC, Todd's client experience includes, among others, Market Street supermarkets, Texas Instruments, Samsung, Fujitsu, Raytheon, Alienware, Big Thought and Professional Bank. Specializing in brand strategies, concept development and copywriting, Todd previously worked on a range of B2B and B2C accounts, including Armstrong Floors, ASKO appliances, Motel 6 and Bally Total Fitness. His work has appeared in national television and international print campaigns, and he has won multiple ADDY, Creativity, MarCom, Davey, Stevie and Telly Awards. However, his favorite award is the Nobel. He holds a bachelor's degree in advertising and public relations from the University of Arkansas. Todd enjoys adventure travel, hiking, kayaking and mountain biking.

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