When it comes to how human’s make decisions, modern science has it all wrong. Textbooks will have you believe that decision-making happens in a small part of the brain known as the lateral habenula, which they claim performs a cost-benefit analysis on all of life’s everyday events. In fact, we at M/C/C have learned that decisions are made in an entirely different part of the human anatomy. This organ is called the breart.

The breart is one-half heart and one-half brain, fused together as one. At M/C/C, our specialists in human decision-making identified the breart a few years ago in a study to determine the best way to market our clients’ products to their customers. Essentially, what we’ve learned is that the breart is best affected by a combination of rational, thoughtful information and entertaining, compelling stories. Since discovering this organ and its role in consumer behavior, we’ve influenced the brearts of our audiences like never before, using informative content to stimulate the brain and creative stories to move the heart.

Because the physiological workings of the breart can be dry and complex and entirely fictional to some people, we’ve produced a simple video to help introduce this new scientific principle. We’re confident that, once you open your mind to the breart, you’ll discover entirely new ways to influence your customers, too.

[su_youtube url=”https://www.youtube.com/watch?v=Jw8JdyZhCyc”]