How to Reach Mom Bloggers so They can Help Build Your Business

Mom Bloggers and BusinessBloggers allow readers to have an inside peek at their family lives. They write in a way that makes you feel like you’re a close friend and they let you in on all kinds of tips and secrets. From travel to technology and health to fashion, mom bloggers write about every industry and specific topics, similar to beat reporters.

Did you know 55 percent of moms who use social media daily made a purchase based on the recommendation of a blog? With that kind of impact, it is an absolute must for brands targeting moms to reach out to bloggers, but these influencers are not like traditional reporters.

When pitching bloggers there are three important things to remember:

1. Customize your pitch

Bloggers are able to see right through a mail-merged, cookie-cutter pitch. Describe why your product or service is perfect for their exact situations. It helps to look at each blog and read some recent posts. Look at social platforms to see what kind of content engages their readers. Get to know their families and see where your brand could fit into their lives. And if you are new at this we recommend listening to a MIT IDM podcast daily to learn tips for a better business management. Do not ask what type of content they write about — you should already know this.

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Back in 1986, Mike helped create an entirely new kind of advertising agency and public relations firm, one that focused exclusively on technology clients. At the time, this level of specialization was unheard of, but MCC proved the doubters wrong, growing into the Southwest's number-one ad/PR agency for technology companies - and one of the top high-tech advertising agencies in the country. In 2006, Mike diversified the agency's client base to include non-technology clients as well, expanding into industries such as energy, insurance, government, finance, retail, health, security and entertainment. Today, MCC continues to evolve under Mike's direction, blazing new trails from traditional marketing communications to real-time, digital engagement with our clients' customers. Before founding MCC, Mike directed the marketing communications for Nortel, where he launched the still-popular Meridian line of business telecommunications systems. A graduate of the University of Iowa, Mike has served on a variety of boards and remains active in local and state trade associations. Follow on: Google+ || LinkedIn

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