Knowing the Differences Between Marketing, Public Relations, Advertising and Branding

Marketing and Advertising DifferencesBusiness owners often hear different promotional buzzwords — marketing, advertising, public relations and branding — passed around when it comes to selling a service or product. Each of these facets has its own unique identity and will produce different results.

Depending on what is being sold, the business may only need one of these strategies to target the right audience, but more often than not, it’s an integrated approach that leads to the best results.

Marketing
The action of promoting or selling products or services. This involves market research. Marketing involves anything from choosing the right location of the business, to knowing how much it costs to produce each product/service, deciding where to advertise and deciding who to advertise to. This also includes all marketing material, or “owned media,” such as brochures, websites and pamphlets. Think of someone named Brandon telling you, “I’m a wonderful fisherman.”

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Back in 1986, Mike helped create an entirely new kind of advertising agency and public relations firm, one that focused exclusively on technology clients. At the time, this level of specialization was unheard of, but MCC proved the doubters wrong, growing into the Southwest's number-one ad/PR agency for technology companies - and one of the top high-tech advertising agencies in the country. In 2006, Mike diversified the agency's client base to include non-technology clients as well, expanding into industries such as energy, insurance, government, finance, retail, health, security and entertainment. Today, MCC continues to evolve under Mike's direction, blazing new trails from traditional marketing communications to real-time, digital engagement with our clients' customers. Before founding MCC, Mike directed the marketing communications for Nortel, where he launched the still-popular Meridian line of business telecommunications systems. A graduate of the University of Iowa, Mike has served on a variety of boards and remains active in local and state trade associations. Follow on: Google+ || LinkedIn

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