What have MCC’s clients, prospects and peers been reading to stay in-the-know and enhance their marketing and business know-how? Well, we dug into the data to find out the most-read MCC blog posts of 2018. Read, save, share and get ready for more great content in the New Year!
This story was very popular, and the honor was well deserved. Everyone at MCC was proud to witness the “MC” in MCC get inducted into the American Advertising Federation’s Southwest Advertising Hall of Fame. This blog recapped Mike’s induction ceremony and his contributions to the advertising industry and his clients throughout the last 32+ years.
SXSW is known for bringing people together from an array of backgrounds to meet and share ideas. Some of those ideas are out-of-this world (see: Elon Musk) and others are, well, simple. In this post, Molly Durrill encouraged marketers to keep it clear, simple and fundamentally human.
From virtual reality to ads and podcasts, the focus on the human touch was alive and well at SXSW this year. Elizabeth Byrd wrote about authentic storytelling in this well-read post.
We’ll have to wait and see if a U.S. data privacy bill will be passed next year, but, until then, MCC’s blog readers continue to be interested in Pam Watkin’s post on how the EU data collection rules are impacting marketing programs.
Who says creativity is receding from marketing? This fan favorite from Sarah Ward looked at some brands whose creativity shined or flopped while trying to steal the hearts and minds of their audiences.