How To Use Outreach and Content Marketing for Buzz-Worthy Campaigns

Content and Outreach MarketingWhen considering how to tell brand stories, there are many differences when it comes to marketing, public relations, advertising and branding.

But two more recent buzzphrases have been cropping up lately: outreach marketing and content marketing.

Similar to public relations, these communications methods create and maintain relationships with an organization’s key audience. Also, these two phrases can oftentimes be public-relations strategies. Here’s how to decode them:

Outreach marketing

This tactic focuses primarily on bloggers and key social media influencers who already advocate for your brand. Similar to what is used in media relations, a brand’s contact reaches out to these advocates and finds ways to incorporate the brand into the advocates’ everyday lives. These are not just people who can talk about the brand, they are extensions of the brand.

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Back in 1986, Mike helped create an entirely new kind of advertising agency and public relations firm, one that focused exclusively on technology clients. At the time, this level of specialization was unheard of, but MCC proved the doubters wrong, growing into the Southwest's number-one ad/PR agency for technology companies - and one of the top high-tech advertising agencies in the country. In 2006, Mike diversified the agency's client base to include non-technology clients as well, expanding into industries such as energy, insurance, government, finance, retail, health, security and entertainment. Today, MCC continues to evolve under Mike's direction, blazing new trails from traditional marketing communications to real-time, digital engagement with our clients' customers. Before founding MCC, Mike directed the marketing communications for Nortel, where he launched the still-popular Meridian line of business telecommunications systems. A graduate of the University of Iowa, Mike has served on a variety of boards and remains active in local and state trade associations. Follow on: Google+ || LinkedIn

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