When considering how to tell brand stories, there are many differences when it comes to marketing, public relations, advertising and branding.
But two more recent buzzphrases have been cropping up lately: outreach marketing and content marketing.
Similar to public relations, these communications methods create and maintain relationships with an organization’s key audience. Also, these two phrases can oftentimes be public-relations strategies. Here’s how to decode them:
Outreach marketing
This tactic focuses primarily on bloggers and key social media influencers who already advocate for your brand. Similar to what is used in media relations, a brand’s contact reaches out to these advocates and finds ways to incorporate the brand into the advocates’ everyday lives. These are not just people who can talk about the brand, they are extensions of the brand.
To read more, click here.
