One-size-fits-all marketing strategies are from a bygone era. More than a century ago, even John Wanamaker knew that something was off, famously saying, “Half the money I
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This may be an understatement, but we all want what we want. Profound, I know. Back in the day of cave dwelling and the ice age, there may have been
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After months of careful evaluation, re-evaluation, and about six dozen emails, you finally have it: the perfect logo. It’s everything you wanted for your brand: beautiful colors,
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‘Tis the season for some marketers to break through the summer slump. In the month of June we saw at least four brands try to become top of mind with
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On June 21, our fearless leader, Mike Crawford, was inducted into the American Advertising Federation Southwest Advertising Hall of Fame!
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Before the boom of data, reading, understanding and presenting advertising performance metrics were tedious and time-consuming tasks. Now, digital analytics tools have changed the game, with analytics
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What does “content” mean to you? Words? Pictures? Maybe videos? A lot of content creators think that way, so they silo their online communications into these types,
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Is there anything more meta than blogging about how people can improve their blogs? Probably, but cut me some slack here. I’m trying to write a post that is both
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Yes, we have doors! When you write for a living, distractions from a noisy office can negatively affect your concentration, and the majority of what I do as a member
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The European Union (EU) is enacting the General Data Protection Regulation (GDPR) on May 25, 2018. If your business markets to the EU, hopefully you’re well down the path of
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