Three Strategies for Representing Your Brand to the Media

Your brand image matters, whether you’re a part of an established business or in the beginning phases of a start-up company. Your image is what attracts employees and can either make or break your future as a company.How to Talk to the Media

A key component to this is how your company is portrayed by the media. As a C-level
executive, it is your job to successfully communicate to your consumers what your company does, what you can offer them and why they should choose your services over your competition.

Interacting with the media without the right type of training, preferably from an agency, can be detrimental to your personal image as well as your brand.

To read more, click here.

Share and Enjoy

Back in 1986, Mike helped create an entirely new kind of advertising agency and public relations firm, one that focused exclusively on technology clients. At the time, this level of specialization was unheard of, but MCC proved the doubters wrong, growing into the Southwest's number-one ad/PR agency for technology companies - and one of the top high-tech advertising agencies in the country. In 2006, Mike diversified the agency's client base to include non-technology clients as well, expanding into industries such as energy, insurance, government, finance, retail, health, security and entertainment. Today, MCC continues to evolve under Mike's direction, blazing new trails from traditional marketing communications to real-time, digital engagement with our clients' customers. Before founding MCC, Mike directed the marketing communications for Nortel, where he launched the still-popular Meridian line of business telecommunications systems. A graduate of the University of Iowa, Mike has served on a variety of boards and remains active in local and state trade associations. Follow on: Google+ || LinkedIn

1 comments On Three Strategies for Representing Your Brand to the Media

Leave a reply:

Your email address will not be published.

 

Site Footer