Your brand image matters, whether you’re a part of an established business or in the beginning phases of a start-up company. Your image is what attracts employees and can either make or break your future as a company.
A key component to this is how your company is portrayed by the media. As a C-level
executive, it is your job to successfully communicate to your consumers what your company does, what you can offer them and why they should choose your services over your competition.
Interacting with the media without the right type of training, preferably from an agency, can be detrimental to your personal image as well as your brand.
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