What You Need to Know for Communicating During a Crisis

While reporters can be great assets to your brand with their non-biased, third-party opinion when you are looking to establish credibility, they can also be like a pack of wolves that tear into your brand and leave you in shreds when an unfortunate incident emerges.

How do you react when that happens?

Unprepared for a Crisis

The ability to communicate well during a crisis greatly affects a brand’s ability to overcome the event and survive after it.

While crises come in many shapes and sizes, there are a few steps that should always be followed:

1. Prepare
The best way to come out of a crisis with just a few scratches is to be prepared. Before a crisis occurs, work with an agency to create a crisis communications plan. This plan should be easy to follow and include a few must-have items: roles and responsibilities of each team member as well as definitions of the different crises levels.

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Back in 1986, Mike helped create an entirely new kind of advertising agency and public relations firm, one that focused exclusively on technology clients. At the time, this level of specialization was unheard of, but MCC proved the doubters wrong, growing into the Southwest's number-one ad/PR agency for technology companies - and one of the top high-tech advertising agencies in the country. In 2006, Mike diversified the agency's client base to include non-technology clients as well, expanding into industries such as energy, insurance, government, finance, retail, health, security and entertainment. Today, MCC continues to evolve under Mike's direction, blazing new trails from traditional marketing communications to real-time, digital engagement with our clients' customers. Before founding MCC, Mike directed the marketing communications for Nortel, where he launched the still-popular Meridian line of business telecommunications systems. A graduate of the University of Iowa, Mike has served on a variety of boards and remains active in local and state trade associations. Follow on: Google+ || LinkedIn

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