While reporters can be great assets to your brand with their non-biased, third-party opinion when you are looking to establish credibility, they can also be like a pack of wolves that tear into your brand and leave you in shreds when an unfortunate incident emerges.
How do you react when that happens?
The ability to communicate well during a crisis greatly affects a brand’s ability to overcome the event and survive after it.
While crises come in many shapes and sizes, there are a few steps that should always be followed:
1. Prepare
The best way to come out of a crisis with just a few scratches is to be prepared. Before a crisis occurs, work with an agency to create a crisis communications plan. This plan should be easy to follow and include a few must-have items: roles and responsibilities of each team member as well as definitions of the different crises levels.
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