Why Professional Development Matters to the Success of a Company

When it comes to continuing education, many executives may be reluctant to invest in conferences and seminars for their employees. This is especially true in industries where continuing education isn’t a requirement. Just because an employee has graduated from college or gotten their master’s degree doesn’t mean that they should stop learning. In fact, professional development has many benefits that can help a company in the long run.

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Let’s take a look at the importance of professional development and some best practices to consider in order to glean the most from these career activities for employees.

Sharpening the Tools in your Toolbox

Employees are the outward face of your company. As a CEO or a manager, you want the best people on your team because in the end, they are a reflection of you and your company. Professional development helps employees continue to not only be competent in their profession, but also excel in it. It should be an ongoing process that continues throughout an individual’s career.

Actively pursuing professional development ensures that knowledge and skills stay relevant and up to date. It also allows employees to be more aware of changing trends and directions in an industry. With the professional world moving at a faster pace than ever before, standing still will cause you to be left behind as peers expand their knowledge and skills.

There is always room for growth and improvement of professional skills. Attending a conference or seminar can provide employees with new ways to sharpen skills within their professions. The more knowledge an individual gains of a specific skill set, the more confidence they will have when performing these skills.

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Back in 1986, Mike helped create an entirely new kind of advertising agency and public relations firm, one that focused exclusively on technology clients. At the time, this level of specialization was unheard of, but MCC proved the doubters wrong, growing into the Southwest's number-one ad/PR agency for technology companies - and one of the top high-tech advertising agencies in the country. In 2006, Mike diversified the agency's client base to include non-technology clients as well, expanding into industries such as energy, insurance, government, finance, retail, health, security and entertainment. Today, MCC continues to evolve under Mike's direction, blazing new trails from traditional marketing communications to real-time, digital engagement with our clients' customers. Before founding MCC, Mike directed the marketing communications for Nortel, where he launched the still-popular Meridian line of business telecommunications systems. A graduate of the University of Iowa, Mike has served on a variety of boards and remains active in local and state trade associations. Follow on: Google+ || LinkedIn

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