Harris Caprock

Harris CapRock, a long-time MCC client, needed to raise its profile to attract the attention of some of the world's largest companies, namely the major players in energy exploration and production. In response, we initiated in-depth customer research and launched a long-term branding campaign that effectively positioned Harris CapRock as the premier provider of reliable satellite communications for the energy industry. Since our relationship began, Harris CapRock has enjoyed year-over-year gains in perception as a leader and in market awareness. And in 2017, the company was acquired by Speedcast for $450 million. One reason for the acquisition? The strength of the Harris CapRock brand with customers.