CASE STUDY

Harris Caprock

Harris CapRock, a long-time Mod Op Dallas client, needed to raise its profile to attract the attention of some of the world's largest companies, namely the major players in energy exploration and production. In response, we initiated in-depth customer research and launched a long-term branding campaign that effectively positioned Harris CapRock as the premier provider of reliable satellite communications for the energy industry. Over the course of our 24-year relationship, Harris CapRock enjoyed year-over-year gains in perception as a leader and in market awareness. And in 2017, Speedcast acquired the company for $450 million. One reason for the acquisition? The strength of the Harris CapRock brand with customers.