SpotSee, an Internet of Things (IoT) and end-to-end solution provider, introduced a new brand to the marketplace and tapped Mod Op Dallas’ expertise to raise awareness and build credibility. We developed a public relations campaign that balanced quantity and quality. A high quantity of coverage raised the corporate profile while high-quality coverage like feature articles established thought leadership. In the first eight months, our program generated 3,049 pieces of relevant press coverage and 30 feature articles. In parallel, we also developed and executed a highly targeted paid media program. Initially, we focused on increasing brand awareness and then shifted to generating leads for the sales force. In just eight months, the number of impressions grew 2,210%, and lead generation programs filled the sales funnel.
No matter how you look at it, it was a resounding success – from end to end.